April 2015 round-up – office + phone news for small businesses
We’re beginning a monthly blog post rounding up some of the news that caught our eye during the previous month that has an impact on small businesses across the UK.
In the last four weeks, we’ve spotted:
- Is your website ‘mobile-friendly’?
SMEs could miss out on potential business and sales leads if they don’t ensure their websites are ‘mobile-friendly’. From April 21st Google is changing the way it ranks websites when people search from their mobile devices.
The new search algorithm will favour sites that are mobile-compliant when Google ranks websites according to words plugged into the search engine by people from a smartphone or tablet. Therefore small businesses would be well-advised to check their website is ‘mobile-friendly’, particularly when you think that around 30% of web traffic comes from mobile searches.
You can check your website with the Google mobile friendly website tool
We’ve checked the office-answers.co.uk website and we passed.
- BT re-enters mobile with low priced 4G Sim-only cards
BT has weighed back into the mobile market with the launch of its three ‘Sim-only’ 4G price plans. The cheapest deal, just £5 a month to existing BT broadband customers (or £10/month for non-BT broadband customers) comprises 500mb, 200 call minutes and unlimited texts.
Mobile phone pundits who have poured over the details of the deal point out though that BT is only offering the standard roaming charges compared with competitors who offer the standard roaming charge with bolt-on data and call bundles.
- Wireless charging explained
We spotted a good piece on pcadvisor.co.uk giving the lowdown on wireless or QI charging of smartphones.
According to the website one problem is that many people don’t realise if their mobile phone does have wireless charging capability (phones include Nokia Lumia and Samsung Galaxy but not iPhones, although apparently you can buy an accessory to enable wireless charging).
If your phone is compatible, then you need to buy a QI charging pad or wait for IKEA’s range of desks that will have QI pads built in.
One important point in all this is: the pads aren’t wireless as they need to be plugged into the mains but no wire is needed to plug in the phone.
- The ‘digital blindspot’ of SMEs
Around a quarter of the nation’s SMEs are in a ‘digital blindspot’ according to the Lloyds Bank UK Business Digital Index.
Interestingly, the report says that a quarter of SMEs still believe that digital tools such as websites, e-commerce, social media and online banking tools, are irrelevant to them.
Keen to hop on the bandwagon, Google has launched its Digital Garage in Leeds, a pilot pop-up space where small businesses are encouraged to go along for a digital ‘tune-up’ and take master classes.
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